view on Southbank Centre, London, 2013, photo Slawek Kozdras for Contemporary Lynx.jpg
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view on Southbank Centre, London, 2013, photo Slawek Kozdras for Contemporary Lynx.jpg

Inspire Conspire Retire


Design. Interpretation. Engagement

Perfected and served up, by the Conspirators at ICR.

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Inspire Conspire Retire


Design. Interpretation. Engagement

Perfected and served up, by the Conspirators at ICR.

About Us

We are a multidisciplinary design studio in central London. We work on a diverse range of projects that sit at the intersections of design, interpretation and engagement, driven by our commitment to building strong narratives and creating desired impact.

Our work includes building expressive brands and environments, design for exhibitions, interpretation planning, scripting cultural strategies, creating experiential and immersive events, designing publications and harnessing + tweaking technologies for inventive interactions. Our understanding and skills across this range of work facilitates building robust design systems for the cultural institutions, brands and urban initiatives we work with. Associated cultural narratives constantly inform us, allowing design outcomes to be strengthened and to evolve as fully engaging experiences.

Design

is at the heart of all the projects we undertake at ICR. We work across different media, from graphics to spatial design, film, products and packaging to design for interfaces - digital and analogue to help create good systems and solutions for our clients.

We often focus on projects that allow us to bring together the best of our design sensibilities with cultural narratives, allowing us to produce rooted outcomes that impact local communities and promote heritage, histories and diversity.

Interpretation

We believe that design for any platform for communication - be it an exhibition, a publication or digital content, needs to be closely interlinked with the content itself. Particularly with exhibitions, we find ourselves able and armed with the right skillsets to define strong narratives through research and interpretative planning. 

Engagement

Engaging and sustaining audiences is our primary endeavour for most projects that we undertake. We understand and communicate to different kinds of audiences proficiently, from young learners to adults - having crafted programmes as diverse as museum learning modules, urban heritage walks, leading focus groups for retail/visitor engagement and defining design strategies for better businesses.

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At the Studio


AT THE STUDIO

We do lots of things here at the studio, so it’s sometimes difficult to pin them down. Below is a list that is far from exhaustive but our best attempt so far!

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At the Studio


AT THE STUDIO

We do lots of things here at the studio, so it’s sometimes difficult to pin them down. Below is a list that is far from exhaustive but our best attempt so far!

Storary- A Storehouse of Stories

We also run an urban narratives lab called Storary at the studio, where most projects are self-initiated or commissioned. The idea is to build some of these seeds of thought into strong entrepreneurial ventures and we have been successful at receiving support and funding for some of the featured projects.

 

We think of ourselves as problem solvers and help craft meaning and augment value through the stories we tell through our work and the experiences we conjure.

 

 

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So who's brewing what?


So who's brewing what?

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So who's brewing what?


So who's brewing what?

Payal Wadhwa

Conspirator-in-Chief

Payal is an experiential designer and cultural strategist. She loves a good story and can talk hours at no end about cities, cultures, heritage, architecture, travel and typography. Work, often boils down to centred on making meaning and augmenting value. 

Over the years she's worked to create strong brands and environments, exhibitions and interpretation programs, visitor centres and projects for museums and the cultural heritage sector. Her work with communities is informed from her background in design and theatre practice. From environments contained to work in public spaces, her work towards interventions and design systems for cities are anchored around the need to tell stories that need to be told, making cities accessible, human centric and inclusive.

A vociferous reader, she reads without prejudice- unless it’s badly typeset. 

Robert Wood

Lead Conspirator

Robert Wood our collaborator, is an architect with expertise in architecture, interior design, brand environments, cultural strategy and graphic design.

Robert’s work is characterised by a profound commitment to creative thinking and making for the benefit of individuals and organisations. He works with clients through a process of collaborative inquiry, undertaken with a spirit of curiosity and experimentation, to create work that is thoughtful, useful and beautiful.

Robert has worked in many countries, with clients from diverse business sectors, on work set within a variety of regulatory environments. This experience has allowed him to acquire, and demonstrate, a high level of expertise in the design and realisation of projects.

Shay Raviv

Conspirator-in-the-making

Shay Raviv is a creative initiator, thinker and maker.

Her design process involves understanding & connecting people, places and cultures. With an open mind , she seeks to shape ideas and express them through various visual forms of media. Her work is often driven by inspiring collaborations and exciting social environments. 

She is currently a final year student at the Design Academy Eindhoven and an intern at ICR.