view on Southbank Centre, London, 2013, photo Slawek Kozdras for Contemporary Lynx.jpg
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view on Southbank Centre, London, 2013, photo Slawek Kozdras for Contemporary Lynx.jpg

Inspire Conspire Retire


Design. Interpretation. Engagement

Perfected and served up, by the Conspirators at ICR.

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Inspire Conspire Retire


Design. Interpretation. Engagement

Perfected and served up, by the Conspirators at ICR.

About Us

We are a multidisciplinary design studio in central London. We work on a diverse range of projects that sit at the intersections of design, interpretation and engagement, driven by our commitment to building strong narratives and creating desired impact.

Our work includes building expressive brands and environments, design for exhibitions, interpretation planning, scripting cultural strategies, creating experiential and immersive events, designing publications and harnessing + tweaking technologies for inventive interactions. Our understanding and skills across this range of work facilitates building robust design systems for the cultural institutions, brands and urban initiatives we work with. Associated cultural narratives constantly inform us, allowing design outcomes to be strengthened and to evolve as fully engaging experiences.

Design

is at the heart of all the projects we undertake at ICR. We work across different media, from graphics to spatial design, film, products and packaging to design for interfaces - digital and analogue to help create good systems and solutions for our clients.

We often focus on projects that allow us to bring together the best of our design sensibilities with cultural narratives, allowing us to produce rooted outcomes that impact local communities and promote heritage, histories and diversity.

Interpretation

We believe that design for any platform of communication - be it an exhibition, a publication or for digital content- needs to be closely interlinked with the content itself. In this process of interpretation of messaging, we help our clients appropriate narratives and meta-narratives across media and spaces, as well as help design intelligent visitor experiences and cascade tools+methodologies.

We aspire to reach multiple audiences and find ways to explore and present multifold perspectives, to make design and communication come alive.

Engagement

Engaging and sustaining audiences is the primary endeavour for most projects that we undertake. We understand and communicate to different kinds of audiences proficiently, from young learners to adults - having crafted programmes as diverse as museum learning modules, urban heritage walks,  focus groups for retail/visitor engagement and defining design strategies for better businesses.

We're exploring newer ways of harnessing data and feedback to create ecosystems that place the audience at the heart of the journeys they undertake. We work closely with collaborators who set and study evaluation metrics to strengthen and inform our work.

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At the Studio


AT THE STUDIO

We do lots of things here at the studio, so it’s sometimes difficult to pin them down. Below is a list that is far from exhaustive but our best attempt so far!

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At the Studio


AT THE STUDIO

We do lots of things here at the studio, so it’s sometimes difficult to pin them down. Below is a list that is far from exhaustive but our best attempt so far!

                                               

                                               STORARY- A STOREHOUSE OF STORIES

We also run an urban narratives lab called Storary, where we take on projects particularly to do with better city living. Some of these are supported by local and national government agencies, whilst we're constantly keen to work with the social and private sector to develop ideas towards smarter and connected cities - where design systems play a stronger role than the technologies involved.

We think of ourselves as problem solvers and help craft meaning and augment value through the stories we tell through our work and the experiences we conjure.